Online ordering lets guests choose what they want and send an order before they arrive, or without arriving at all. It comes in more than one form, and the right one depends on your restaurant.
Two main routes
Marketplace platforms list your restaurant alongside many others. They bring reach and often handle delivery, but typically charge a commission, and the customer relationship sits with the platform. Direct ordering happens on your own menu and under your own brand. You keep control, but you need to bring guests to it.
What direct ordering needs
- An accurate menu with clear prices.
- A way for guests to choose pickup or delivery.
- A way for guests to pay, such as cash or a mobile wallet.
- A way for your team to see orders as they arrive.
Who it works well for
Direct ordering suits restaurants and cafés with a regular local customer base, such as people who already visit and would like to pre-order, and businesses that want to reduce their reliance on commissions. It is less useful if you cannot handle extra orders at your busiest time.
How guests find you
A direct ordering link only works if guests know it exists. Put it on your QR codes, social media profiles, your website and your Google Business Profile where it is available.
Where repUP fits
repUP Orders turns your digital menu into an ordering experience, with pickup or delivery choices, payment options and a live order list for your team. repUP is the ordering tool. Preparing and handing over orders stays with you.
Before you start
Read Preparing your restaurant for digital ordering. Most of what makes online ordering successful happens in the kitchen and at the counter, not on the screen.